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Season 2 finale. Ohh it was sad to see the whole fandom imploding at that utter disaster. It never really recovered, once people saw what their trust in Hasbro had brought them. Carelessly shattering canon, crass toyetic moralistic indoctrination, executive meddling of the worst degree. MMC was a terrible episode, quality-wise, but ACW was outright malicious. Suddenly Rainbow Dash loved weddings, changelings were canon, Princess Cadance was canon, Vinyl Scratch had magenta eyes, Twilight had a brother, and both Shining Armor and Cadance would show up in many terrible episodes to come. Suddenly background ponies were gender corrected, suddenly Twilight was on the fast track to princesshood, which had been reduced from an inconceivable miracle to a minor achievement, by Cadance's not being a unicorn for no reason. Suddenly there were crystal mines below Canterlot that were never explored, explained, developed, or mentioned again, while instead we got an episode about Thorax, or sports.
And as soon as it came out, suddenly we've got Equestria Girls being shoved in our faces that very summer.
The show got ...better after that, but boy what a steaming carcass of an episode that was. Season 3 had 13 episodes for a reason. The company was ready to close up shop and give up after half the fan base up and left.