This past weekend marked the debut of Allspark’s first feature animated film, My Little Pony: The Movie. The movie was very well received, with an A- Cinemascore and a 89% Audience Score on Rotten Tomatoes. In addition, exit surveys of audiences indicated that both children and adults absolutely loved the movie. Our creative teams did an outstanding job bringing the world of My Little Pony to life on the big screen with a wonderful story, great music, and, of course, a powerful message of friendship. The movie will next debut in the U.K. and France and in other major international territories in the coming weeks.
Congratulations to our teams in Rhode Island and California, and around the world, who did an excellent job with this Brand Blueprint execution, with compelling retail executions of our toys and consumer products and highly-engaging marketing and promotions. We should all be very proud of this accomplishment and its impact on our global audiences.
Steve and John
As part of our ongoing commitment to building world class entertainment and storytelling capabilities, I am pleased to announce that Greg Mooradian will join Hasbro in January as president of Allspark Pictures with responsibility for live action film and television. Greg joins us with tremendous entertainment industry experience, most recently at Twentieth Century Fox as EVP of Production for Fox 2000 Pictures, where his credits include the Twilight Saga and Percy Jackson films. He was previously at Paramount where he worked on both G.I. Joe movies and helped guide Teenage Mutant Ninja Turtles to the big screen. Greg will officially join the company after the new year reporting to me. Josh Feldman, co-head of storytelling, will continue to spearhead our live action film and television projects, reporting to Greg.
As we continue to evolve our feature animation strategy following the highly anticipated debut of My Little Pony: The Movie, Meghan McCarthy will be elevated to senior vice president of Allspark Animation effective in January. Meghan will continue to drive our animated feature film and television development reporting to me.
We look forward to welcoming Greg and continuing to create compelling storytelling with the leadership and creativity of Meghan and Josh.