If you see at least two movies a month, it basically pays for itself.>>41944800
It has a very noticeable FAQ button in the lower right.
I also guess most people getting to that site know what it's about from whatever led them there. In this case; me.
If you want to know what the catch is,supposedly they're going to use the data from the people that use this service to create advertising in the future. Fuck if I know how that works, "oh hey look people like to go see popular movies" seems retarded but hey if a Netflix exec wants to throw away money running this shit then they do them and I'm gonna get dem free benefits.
Logically this seems like the evolution of where theaters should go. Considering all the other subscription based services we have now. It might be too early for it to be implemented and be successful, they're probably the next SoundCloud.