I disagree. advertising is a very real solution, more so than content. If you keep rubbing something in someone's face they'll eventually smell it no matter what it is. For example, there is a guy I used to work with, he was the biggest whiner and was always complaining about work and his pay. He did an OK job but nothing special, over the last 2 years he has had 3 or 4 pay rises just because he kept complaining to the boss. On the other hand another guy I worked with was an absolute work horse, he shut's up, did his job and did it well, he never complained about work or his pay... he hasn't had a pay rise since he started there (almost 2 years ago). Advertising yourself, your company, your product yields better results than sitting back waiting to be found.
I'm sure there are 100 other good examples but I can confidently say advertising is a very real and solution and to be honest your product could be quite bland and nothing special but if you keep pressing it someone will bite down on your hook and you are set.
We can take FaceBook for an example, they can do whatever the fuck they like with the design, layout, messaging feature and people will always bitch about how it's stupid but they have so much advertising via word of mouth that they don't give a shit. There is nothing else out there that shouts as loud as facebook so why should they care about "loosing users" there is no where else for these "ex-users" to go.... what, google+, myspace... they don't have that huge reputation and advertising power like facebook.
Your company is like a house you're trying to sell and your users are potential buyers;
Advertising is the key, content comes after you're actually inside.
I'm not saying content isn't important! hell people can easily turn around and walk out then tell all their friends it was shit, but you're not even going to get THAT far without effecive advertising.
I'm self taught html and css, currently learning php and know enough about js to keep me happy for now.
Supposedly I know java (got 80+% in the unit) but really... I don't know, google is my mother... I've had servers since I was 14 (started off with shared servers and cpanel hehe) now have 2 dedi's (both offline atm though haha), 1 dedi I share with a friend, 2 vps's and 2 shared servers. I run a couple of websites for brony and non-brony stuff/people.
I'm the admin of https://anypony.com a brony email server.
I would be all for lending a hand server or site managing wise the only problem would be I work crazy hours and am doing a computer and network security degree at UNI so am not available all the time.